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This is going to be easy.

You subscribe for ICO category.

There’s nothing else you need to do. You don’t need to spend your money trying to reach interested people. You no longer need to deal with click farms, fake accounts, hype etc…
As we are in the middle of our ICO, we already know many challenges, confusions, issued and uncertainties this procedure brings. So we decided to tell you what it would be if we could use EQUI for this purpose.

Investors need to be sure about you. They need to know you. They need to know what you can offer. They need to trust you! They need to be in contact and be able to communicate!

So every Investor interested to invest in an ICO, would just create a ticket in ICO category and ask for offers.

So what happens next is that ICO teams would comment to every ticket offering their ICO and explaining, why should investor considering them.

For the investor, that ticket would become a single space for communication with all available offers. He’s able to chat with the one he is interested in. He does not need to go anywhere else, he has his own ecosystem for communication with ICO teams. We could tailor each subcategory for it’s needs according to ways it would be used. In this case, we could limit users to post 1 reply per ticket in ICO, meaning that it’s your only chance as an ICO to present yourself; investor’s decision to contact you for more information would be solely made based on your micro-presentation. That would make ICO teams be more specific and more centered instead of just spamming the net.

We have to do the same, we have to use any available means to reach out to potential investors and that involves a lot of unnecessary and inefficient actions, but there’s no other way to do that.

Currently ICO teams do advertising and involve in communication to get investors. More money ICO has, more potential it has to attract investors, even if it’s a scam. We can all see it became a bit messy on social networks and other informational platforms (blogs, chats, etc…)

We have been offered a lot of services to make the ICO more popular and gain more investors for some certain payment, which is quite pricey and no real guarantees are made.

Balance is disturbed.

With EQUI, ICO teams will be supplied with direct communication with interested persons only. Imagine, that your ICO website has a “subscribe for our ICO to get more information” button, that all ICOs have, and 100% of your website visitors push that button and subscribe as they are really planning to invest. That’s basically what EQUI does but in a bit different manner. Wouldn’t that be the most efficient way? Wouldn’t it be great to get communication only from 100% interested people?

Every ticket that would arrive to your feed would be an investor who plans to invest. That’s the only reason he made that ticket. So it’s up to you, will you serve him or not. If your ICO is really that good and you’re not going to scam people, wouldn’t you fight for every single investor? Well we don’t know about you but we would!

Investors would be able to do direct communication with every potential ICO. It’s like we move power to the hands of investors and ICO teams will need to work with every single potential investor and build trust. At the same time, investors, who already found some interesting ICOs and did all the research and communication would rate that certain ICO, let others know that it’s legitimate and really interesting so other potential investors would be able to consider that too.

And the best thing about it – it’s FREE. Bringing EQUI to masses, would be probably the last marketing cost ever spent.

Just think of it! It’s not just about ICOs, everything can be done that way. This is how EQUI brings balance to existing processes. This is what we are talking about when saying that we make things upside down and it makes sense!

Questions? Comments? is your portal to us.

So we have used search engines a lot. I remember using, it was just epic and unbelievable at that time, that was really super cool. There was a lot of information we could find on the internet that was unavailable in any other ways.

let us make a statement first of all: We do not discredit any of the available search platforms or any of the companies or individuals that are mentioned in or are related to this post, we’re trying to focus on a bit different aspect and we hope you will understand it in the right way. All experiments, that were made during the process of writing this post are real and were done in the process and do not carry any purpose to make you believe us. You can do them  on your own, though your results may differ from the ones we got, we cannot and will not be responsible for that in any way whatsoever.

So, let’s see how search engine works. Let’s GOOGLE!!!

So we have typed “Horse” in a search field.
Well first page of search results were actually about a horse. There was a lot of starting info about a horse. That’s fine. You can try it yourself.

Then we decided to find a fruit, you know, there’s a fruit called “Apple”, do you?
Try it yourself, we tried on 3 different machines. There was no information about the fruit at all, even all related searches were about Apple Company.

Alright, we tried to search for “an apple” too; here we got a bit confused as the whole first page of website results was about Apple company, though 99% of images were actual apples.

Yes that may be exclusive example, but it’s real and that pretty much sums up how search engines work. Again, that example may be to harsh, but you can try to work on your own ones and see what you can get. Google is a great tool and we do not argue with that fact. What we say is absolutely from our own experience, it’s really time and energy consuming to get through all the paid results and algorithms. We believe that many people share that experience and can agree with us.

Sometimes it’s just impossible to find what you need. Internet is full of poorly maintained online shops or database platforms with outdated information, lots of low quality resources that are absolutely useless, and you have to filter all that results while looking for something, as you don’t really want to miss anything. Sometimes it may take you the whole day to find simple information or a simple product or service.

But let’s see another one, a very important and very, very, very sensitive one!

We’ll Google “how to earn money?”

First result that we got is:

Here’s a short info that google shows you on that website:

  1. No-risk matched betting. Hands down the quickest way to make a lot of money (well, without breaking the law). …

  2. Online surveys. …

  3. Paid for searching the web. …

  4. Online market trading. …

  5. Start your own website. …

  6. Review websites & apps for cash. …

  7. The ‘Disney Vault’ secret. …

  8. ‘Get Paid To’ sites.


Do this search yourself, see all other results, they are mostly about making money online. You can see my question, that we googled, it has nothing to do with “online”. And yeah, many folks out there trying to make me buy some course or a book or involve me in something i don’t understand, and they will make my life better. Yeah, thanks.

But that “no-risk match betting”, that’s just classic…

Let’s make it more complicated and ask a complex question like this one: 

OK, another one. A very important one!  Google: “how to start your own small business?”

First result we got was :

Here’s the first, that google shows:

  1. Step 1: Write a Business Plan.

  2. Step 2: Get Business Assistance and Training.

  3. Step 3: Choose a Business Location.

  4. Step 4: Finance Your Business.

  5. Step 5: Determine the Legal Structure of Your Business.

  6. Step 6: Register a Business Name (“Doing Business As”)

OK, we won’t argue with US Small Business Administration, though we’re several thousand kilometers away from US, and this answer is absolutely not relevant. All other answers on first two pages were all about business plans and so on.

We will make our search more specific, Google: “how to make money as a plumber?”

First result we got :

It says “Wage slaves: plumbers”, and the featured text is : “After four years’ training, a qualified plumber will start on £20,000 at a medium-sized firm. This wage increases with experience, hours worked and the sort of plumbing carried out, with average earnings around £30,000. Self-employed plumbers earn the most.Nov 3, 2002

NOVEMBER 3, 2002 !!!

Is it relevant? NO IT’S NOT!

What we ask here, are real life questions, that a lot of people are concerned with. We can endlessly continue exploring these examples, but we all know we have all tried that before. 

It’s not just a matter of experiment, this comes with years of our own experiences and experiences of the people around us. With growth of internet, things become more and more complicated.

So what has EQUI to do with all that?

Our First example (vs. the one listed above): 

1. Create a ticket in “Help & Support” category, mark your location if you’re looking for localized information or choose any country that you think can help you, you can check all countries if you want, you’re not limited.

2. Name it “how to earn money?”

3. Add some more juice to your question in body text (you cannot do it in search engine anyway, so the game is still fair), something like “I desperately need advice! Please help!” (we tried to google “I desperately need advice on how to make money!”, meh…)

4. Attach your photo or whatever if you want, or do not attach anything at all, it’s up to you.

That’s all you need to do.

There will be good people, willing to help, subscribed to this category. You will not be left without even smallest attention, which may be very important for you. You will have your own small discussion space, where people will give you a piece of advice, nobody knows where will all this end up. It’s like you instantly create your own forum and all the relevant people are automatically invited!

If we compare that one with an Apple issue discussed above, It’s like you searched for “Apple” and results started communicating with you, getting in more details, finding out which apple are you looking for? what do you need to know about it? and so on and so on, until the issue is resolved and everybody’s happy.

Absolutely the same goes with “how to start your own small business?” example. Everything is the same, you just need to give as much information as possible, and don’t worry about keywords or anything, your tickets are read by PEOPLE, there are no algorithms. Every person will process you ticket in his own unique way.

And the last situation from our sample was “how to make money as a plumber?”

Here we will just answer your question, though we believe, that if you followed the same way as our EQUI samples above, you would get the same answer:

1. You need to subscribe to “Plumbing” subcategory under “Home & Garden” category marking location(s) you’re ready to serve. In this case maybe your home country/city will do.

2. Instantly see all open tickets and receive new ones. (tickets will mostly be from people who need a product or service in the location/category you marked, though there may be some spam, you can report it, it’s encouraged)

3. Leave comments on the tickets that are of any interest for you and get feedback. If your offer is interesting, the customer will chat with you and you can continue your communication in any way you wish, you’re not bound to EQUI.

We will explain again, where do these tickets come from. 

Any EQUI user, who needs a product or service in your field and your location (we’re talking plumbing now), creates a ticket like this:

Category: Home & Garden
Subcategory: Plumbing
Location: Same as you have market
Name: I need a plumber for a small job
Text: Doing a small renovation, need to change some damaged pipes, experienced plumbers are welcome.
Attachment: A photo of damaged pipes or whatever is relevant (not mandatory but really helpful)

So this is the type of ticket you will most probably receive instantly as soon as it is submitted. If ticket was submitted before you even became EQUI user and subscribed for your field, you will still receive it. As soon as you subscribe for the category, you receive all open tickets, meaning that they were not closed by the author. Author’s interest is to close the ticket whenever it’s done, as he will keep receiving offers until it’s open, so that means that most of open tickets are really open.

Questions? Comments? Feel free to contact us and ask anything about EQUI. You can even tell us who you are and what you want to do with your life, we will give you some ideas on how can EQUI be useful for you. We’re open, come in!

Join our telegram community, join the discussion!



Here’s a small guide on how can you start your own business using EQUI with zero investments, zero experience in business processes or whatsoever. All you need is a smartphone and an internet connection.

Let’s keep talking in examples, that will make things clearer.

So who are you and what are you capable of?

So you’re an ordinary person with low income, money you earn is never enough, you work shifts in a call center… BUT, you have a little sweet hobby, you can make a homemade soap from natural ingredients, but that’s just a hobby, you never tried to sell it or you did without any success. Maybe you tried to sell it locally, maybe you still do, but result is not enough, you can not abandon your job. You’ve made a Facebook page, but you couldn’t get anything out of it. So you keep working your shifts and your hobby keeps being your hobby. Successful marketing and PR for your hobby seems like unreachable goal.  

From Author: “I’ve traveled a lot, I’ve met a lot of people, there are millions of people who live that life”

EQUI offers you the easiest plan to get things changed, there’s no other platform, that can offer you the same, or at least we never heard of it.

1. You just download the app
2. You get registered with a very simple registration procedure (First year is free)
3. You go to your subscriptions
4. You go to category named “Personal Care”
5. You subscribe to “Handmade personal care products” subcategory, which is under the “Personal Care” category
6. Your subscription has location options, you can choose any country or multiple countries you’re interested to serve. Let’s choose all countries for the start

You’re done. That’s it.

What happens next?

Somewhere in another country, there’s a person, who works in a nice place, has a beautiful life, has traveled to your country before and just loves it. Last time he was in your country as a tourist, he bought some homemade soaps and was happy with them. Now he’s all outta soap. He needs more, he bought a couple on a local market, but that was not the same. He tried to find a way to buy it remotely in your country with help of the internet and all he finds, are different brands and companies, but he’s looking for a really homemade product. He’s looking for something exclusive and interesting.

He finds out about EQUI, and decides to give it a try.

1. He downloads the EQUI App
2. He gets registered with a very simple registration procedure (First year is free)
3. He creates a ticket, naming it “Looking for some homemade soap”, with text “I’m looking for some natural handmade soaps with interesting and exotic fragrances. I may need some in-depth information and samples, but if i really like it, i’ll be constantly buying it, please contact me if you have anything to offer. Not interested in brand products, I’m looking for a homemade product”.
4. He marks several countries, which he believes are best in this field and have a lot of naturally growing ingredients that can be used in fragrances he’s interested in.
5. He chooses category and subcategory, that best fits his requirement, which would be a “Handmade personal care products” subcategory under the “Personal Care” category
6. He also attaches picture of soaps he had before, just in case.
7. He submits the ticket.

That’s it, a very simple procedure, that can be done in just couple of minutes.

So your country appears to be one of the countries he placed his ticket for.  This ticket instantly arrives to your wall. You can instantly see it. There is no processing time.

Even if his ticket was created before you even did subscription, you will still receive it as long as he has this ticket open, meaning that he’s still looking for the product.
At the time of your subscription, there may be already several tickets suitable for your abilities, or there may be none of them. It really depends on how the network grows, but you don’t lose anything in either case.

So what you do next, is you comment on the ticket, you write something, that may interest your customer. Just look at it from a different perspective, the ticket that arrived to your wall is a customer that arrived at your doorstep. Start your communication, offer what you have, make your first impression. If he’s interested, he will open a chat with you, where you both can better get to know each other, you can build your trust, you can share each other;s contacts and continue your communication anywhere else. We do not limit you, it’s up to you. We are not forcing you to stay within EQUI app, we will try to make it a comfortable place for you (and we definitely will!) , but you’re free to go anywhere.

EQUI can bring customers to you, how you serve them and how you go forward is absolutely up to you. You will get ratings, you will be able to build your customer base. Sooner or later you will start using EQUI Business platform, where you will have your own store, you will build your brand and so on. The sky is the limit.

We did our job, we helped you reach out to highly potential customers, all the rest is absolutely up to you! 

The above mentioned situation is partially based on a real story. It’s just one exact situation, which we explained. But the principle is the same. You can think of your own story.

There are no limits!

Make your own story and send it to



For quite a long time, we have been working on universal platform, that could give simple people really easy ways to earn money being who they are and even start their own business. We all know, there are numerous people around us who have to abandon their passions to make a living. World is full of unexposed talents we may never hear about. We think that’s just not right. World strives towards modern technologies to make everyday life more comfortable, but that does not really positively affect a lot of people we know. We have been through all this for years and if you look closer there are a lot of issues that need attention.

Well, we came up with a project that we decided to announce. That’s a full featured communication network with a simple mobile application, that everyone could use. It’s the simplest tool we could imagine which could help people around the world cooperate and get lots of benefits. It’s a simple way to buy or sell anything, a simple way to provide any services or get them. It’s absolutely up to you, how can EQUI be useful for your everyday life.

We have tried to explain what EQUI is many times, but it seems to be impossible to explain it’s functionality shortly.

With this post, we will try to explain it as much as we can in different aspects, and we believe you can add many more ways of how to use it.

1. First of all EQUI is a world-wide support ticketing system.

You can post a ticket with your requirements in corresponding category and location, and everybody subscribed to this category and location will receive it and give you feedback.

2. EQUI is a search engine

You can post a ticket with text explaining what are you looking for in corresponding category and location, all people subscribed to that category/location will be able reply with corresponding information. So it’s like you initiate your searches very precisely and answers you get are generated by people.

3. EQUI is a news distribution system.

You can be a news-maker or you may subscribe to news. Let’s say you subscribe to NEWS category in your territory/location and there are independent news-makers who post tickets with news which you will automatically receive. You may be able to receive both official and unofficial news in the same space.

4. EQUI is a reporting system.

You could post a ticket in some category related to your city governing bodies and your location about a damaged lighting pole in the street, post text explaining situation and a picture for instance, corresponding bodies would be able to better analyze the situation and respond to the issue. Same goes with many other reporting situations you can imagine.

5. EQUI is a trading platform

You can subscribe to several categories in your location or choose any location you are ready to serve and receive product or service inquiries from around the world and respond to them with offers. Customers will be just coming at your door.

With future additions of video support and video streaming, you would be able to virtually walk your customers through your store. It’s absolutely limitless.If you understand how EQUI works, you’ll definitely make that list longer. As we mentioned many times before, it’s absolutely up to you how will you use EQUI!

We’ll explain each of above listed functionalities in other articles within our blog.

Let’s just go a bit deeper with a simple example, to understand it in more details. This is taken from one of our explanations on BitcoinTalk forum, quoted as it is:

If you ever had any experience with support ticket systems, that would make things even more clearer.

So in support system, whenever you have a problem, you submit a ticket (explaining your problem), which is forwarded according to it’s category, which you have chosen (will it be IT support, Plumbing or whatever),
this ticket is automatically forwarded to corresponding person in corresponding field (plumber gets the ones with plumbing category), and then interaction begins, until issue is resolved and ticket is closed.

That’s actually the base and basic functionality on EQUI.

Let’s do a simple case study and compare how things are and how things can be (This is general, countries differ, situations differ)

Let’s assume the person is a good photographer, willing to work and expand. What are his options to get more customers?

1. He makes a Facebook page with some portfolio, also does other social networks

2. He makes profiles on several major photography oriented portals

3. He posts some free ad on local platforms

4. Word of mouth, real world scenarios and so on

We’re talking about a simple person, a really good photographer, uses smartphone.

Social networks without boost are a no go and there are no guarantees whatsoever. But still you pay money, it may do some feedback, it may not. As soon as you stop boosting, feedback will go down. And he’s doing this post not for likes, he’s looking for a job.

That’s it, without budget for your own marketing, you’re not actually going anywhere. I’ll keep reminding you that we’re talking about super simple person with great skills. Marketing is not his job, he doesn’t even want to get familiar with it, though everyone will say that he has to, because there is no other way.

So here is what EQUI does in that case. We say that he doesn’t have to go through all that marketing and PR stuff and pay anything at all.

What he does, is that he just subscribes to let’s say category called “Photography” in his home country. He mentions both, the category and location. That’s it, there’s nothing else to be done.

At the same time, people who need a photographer would just create a “TICKET” (like in ticket systems, you create a ticket when you need something), they would put some text in the ticket like “I have a wedding in couple months, am looking for a great photographer”, mentions category (photography let’s say as the person is looking for a photographer) and location (home country, where the service is needed).

So what we have here is that both sides did a super simple procedure. and our photographer guy instantly gets notification, that there is a new ticket in his category that needs to be served, and he goes to that ticket, leaves comments and has direct communication with his customer. There may be 10 other photographers subscribed in the same location for the same category, and they all will communicate with the customer in the same space. Customer will be able to choose whom he wants to follow, photographers will read each other’s comments and will much better realize what is happening on their market in their field. They will have to win the customer in the most fair way possible. It’s like they are all in the same room and they are all offering and the customer can decide. There’s much more than that what a small ticket like that can initiate. This ticket is a free market analysis for all of them, they will see who is offering what and so on and so on, just free your imagination on any field you will see what it can do.

Alright, let’s leave that , you’re not looking for a photographer, but you can just submit a ticket in photography category in your location and just ask for advice, like “which camera is best for 500$ for a newbie?”, well i believe lots of photographers subscribed to that category will give you a feedback, they will work to build their communities. It’s all about interaction.

Telling stories seems to be the best way we know to explain our project. We want people to feel, what can this platform do for them, to understand the simple principles and let them decide how can this be good for them.

Whatever has motivated us to start EQUI, is our own life experience, we just pursue our dreams to make this world a better place to live and we think we can have some impact on that.

We hope, we gave you a brief overview of what we do, and maybe you’ll find that interesting, and maybe someday our platform will serve your needs. We’ll see.