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Using EQUI as an intellectual search engine

So we have used search engines a lot. I remember using altavista.com, it was just epic and unbelievable at that time, that was really super cool. There was a lot of information we could find on the internet that was unavailable in any other ways.

let us make a statement first of all: We do not discredit any of the available search platforms or any of the companies or individuals that are mentioned in or are related to this post, we’re trying to focus on a bit different aspect and we hope you will understand it in the right way. All experiments, that were made during the process of writing this post are real and were done in the process and do not carry any purpose to make you believe us. You can do them  on your own, though your results may differ from the ones we got, we cannot and will not be responsible for that in any way whatsoever.

So, let’s see how search engine works. Let’s GOOGLE!!!

So we have typed “Horse” in a search field.
Well first page of search results were actually about a horse. There was a lot of starting info about a horse. That’s fine. You can try it yourself.

Then we decided to find a fruit, you know, there’s a fruit called “Apple”, do you?
Try it yourself, we tried on 3 different machines. There was no information about the fruit at all, even all related searches were about Apple Company.

Alright, we tried to search for “an apple” too; here we got a bit confused as the whole first page of website results was about Apple company, though 99% of images were actual apples.

Yes that may be exclusive example, but it’s real and that pretty much sums up how search engines work. Again, that example may be to harsh, but you can try to work on your own ones and see what you can get. Google is a great tool and we do not argue with that fact. What we say is absolutely from our own experience, it’s really time and energy consuming to get through all the paid results and algorithms. We believe that many people share that experience and can agree with us.

Sometimes it’s just impossible to find what you need. Internet is full of poorly maintained online shops or database platforms with outdated information, lots of low quality resources that are absolutely useless, and you have to filter all that results while looking for something, as you don’t really want to miss anything. Sometimes it may take you the whole day to find simple information or a simple product or service.

But let’s see another one, a very important and very, very, very sensitive one!

We’ll Google “how to earn money?”

First result that we got is: http://www.savethestudent.org/make-money/10-quick-cash-injections.html

Here’s a short info that google shows you on that website:


  1. No-risk matched betting. Hands down the quickest way to make a lot of money (well, without breaking the law). …

  2. Online surveys. …

  3. Paid for searching the web. …

  4. Online market trading. …

  5. Start your own website. …

  6. Review websites & apps for cash. …

  7. The ‘Disney Vault’ secret. …

  8. ‘Get Paid To’ sites.



YOU GOTTA BE KIDDING ME, ARE YOU SERIOUS?

Do this search yourself, see all other results, they are mostly about making money online. You can see my question, that we googled, it has nothing to do with “online”. And yeah, many folks out there trying to make me buy some course or a book or involve me in something i don’t understand, and they will make my life better. Yeah, thanks.

But that “no-risk match betting”, that’s just classic…

Let’s make it more complicated and ask a complex question like this one: 

OK, another one. A very important one!  Google: “how to start your own small business?”

First result we got was : https://www.sba.gov/starting-business/how-start-business/10-steps-starting-business

Here’s the first, that google shows:


  1. Step 1: Write a Business Plan.

  2. Step 2: Get Business Assistance and Training.

  3. Step 3: Choose a Business Location.

  4. Step 4: Finance Your Business.

  5. Step 5: Determine the Legal Structure of Your Business.

  6. Step 6: Register a Business Name (“Doing Business As”)



OK, we won’t argue with US Small Business Administration, though we’re several thousand kilometers away from US, and this answer is absolutely not relevant. All other answers on first two pages were all about business plans and so on.

We will make our search more specific, Google: “how to make money as a plumber?”

First result we got : https://www.theguardian.com/money/2002/nov/03/wageslaves.careers

It says “Wage slaves: plumbers”, and the featured text is : “After four years’ training, a qualified plumber will start on £20,000 at a medium-sized firm. This wage increases with experience, hours worked and the sort of plumbing carried out, with average earnings around £30,000. Self-employed plumbers earn the most.Nov 3, 2002

NOVEMBER 3, 2002 !!!

Is it relevant? NO IT’S NOT!

What we ask here, are real life questions, that a lot of people are concerned with. We can endlessly continue exploring these examples, but we all know we have all tried that before. 

It’s not just a matter of experiment, this comes with years of our own experiences and experiences of the people around us. With growth of internet, things become more and more complicated.

So what has EQUI to do with all that?

Our First example (vs. the one listed above): 

1. Create a ticket in “Help & Support” category, mark your location if you’re looking for localized information or choose any country that you think can help you, you can check all countries if you want, you’re not limited.

2. Name it “how to earn money?”

3. Add some more juice to your question in body text (you cannot do it in search engine anyway, so the game is still fair), something like “I desperately need advice! Please help!” (we tried to google “I desperately need advice on how to make money!”, meh…)

4. Attach your photo or whatever if you want, or do not attach anything at all, it’s up to you.

That’s all you need to do.

There will be good people, willing to help, subscribed to this category. You will not be left without even smallest attention, which may be very important for you. You will have your own small discussion space, where people will give you a piece of advice, nobody knows where will all this end up. It’s like you instantly create your own forum and all the relevant people are automatically invited!

If we compare that one with an Apple issue discussed above, It’s like you searched for “Apple” and results started communicating with you, getting in more details, finding out which apple are you looking for? what do you need to know about it? and so on and so on, until the issue is resolved and everybody’s happy.

Absolutely the same goes with “how to start your own small business?” example. Everything is the same, you just need to give as much information as possible, and don’t worry about keywords or anything, your tickets are read by PEOPLE, there are no algorithms. Every person will process you ticket in his own unique way.

And the last situation from our sample was “how to make money as a plumber?”

Here we will just answer your question, though we believe, that if you followed the same way as our EQUI samples above, you would get the same answer:

1. You need to subscribe to “Plumbing” subcategory under “Home & Garden” category marking location(s) you’re ready to serve. In this case maybe your home country/city will do.

2. Instantly see all open tickets and receive new ones. (tickets will mostly be from people who need a product or service in the location/category you marked, though there may be some spam, you can report it, it’s encouraged)

3. Leave comments on the tickets that are of any interest for you and get feedback. If your offer is interesting, the customer will chat with you and you can continue your communication in any way you wish, you’re not bound to EQUI.

We will explain again, where do these tickets come from. 

Any EQUI user, who needs a product or service in your field and your location (we’re talking plumbing now), creates a ticket like this:

Category: Home & Garden
Subcategory: Plumbing
Location: Same as you have market
Name: I need a plumber for a small job
Text: Doing a small renovation, need to change some damaged pipes, experienced plumbers are welcome.
Attachment: A photo of damaged pipes or whatever is relevant (not mandatory but really helpful)

So this is the type of ticket you will most probably receive instantly as soon as it is submitted. If ticket was submitted before you even became EQUI user and subscribed for your field, you will still receive it. As soon as you subscribe for the category, you receive all open tickets, meaning that they were not closed by the author. Author’s interest is to close the ticket whenever it’s done, as he will keep receiving offers until it’s open, so that means that most of open tickets are really open.

Questions? Comments? Feel free to contact us and ask anything about EQUI. You can even tell us who you are and what you want to do with your life, we will give you some ideas on how can EQUI be useful for you. We’re open, come in!

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